AURALIS measures how AI assistants see your brand, listens to what people say about it on social platforms, gives you an AuraScore out of 100, and hands your team the playbook to build it.
6 AI assistants and 5 social platforms, read for you: ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, Grok, Reddit, Quora, Meta, LinkedIn, YouTube.
Not your brand name. The real prompts buyers type when they have not heard of you yet, put to every engine, with how often you were named and how often your own pages were cited. Explore prompt tracking.
Every brand the answer engines name in your category, ranked against you by how often they are mentioned and how early, with each engine's share of voice. See competitive tracking.
The pages behind every answer, grouped by type, with the ones you are listed on and the ones you are missing. AI citation tracking.
Every gap becomes a task, sorted by impact and tied to the part of your AuraScore it moves. Content, listings, technical fixes, social conversation and PR, in one list your team can actually work through. See how playbooks work.
Most tools ask an engine about your brand by name. We use the prompts your buyers actually type, where your brand name never comes up.
AuraScores published across 100+ verticals, updated as the engines change their minds. Find your category, find your rank. No account needed. Browse the leaderboard.
Run an AuraScore check at auralis.buzz/aurascore, type your brand, pick 3-5 of the AI prompts your buyers likely ask, and you'll get a free visibility score across ChatGPT, Gemini, Perplexity and Claude in under 60 seconds. No credit card required. You can then create an account to track those scores weekly and unlock competitor benchmarking.
AURALIS tracks how often AI assistants like ChatGPT, Gemini, Perplexity and Claude mention your brand, ranks you against competitors, and tells you exactly which content + citations to fix to win more AI answers.
Most customers see their first measurable lift in AI mention rate within 4-6 weeks. The fastest wins come from fixing factual inconsistencies on Wikipedia, Wikidata and Crunchbase (1-2 weeks), then adding direct-answer blocks to your highest-traffic landing pages (3-4 weeks). Long-form authority building takes 90+ days but compounds.
Answer Engine Optimization (AEO) is the practice of structuring your brand, website and content so AI assistants, ChatGPT, Gemini, Perplexity, Claude, cite you when buyers ask questions. Where SEO targets Google's 10 blue links, AEO targets the single answer an AI produces. Because AI chat now drives 30%+ of brand-discovery queries and only 1-2 brands win each answer, AEO is becoming a higher-leverage channel than traditional SEO.
SEO ranks pages. AEO gets your brand referenced inside the AI's answer itself. SEO content is keyword-rich and optimised for click-through. AEO content is structured as direct answers with schema markup, frequent third-party citations, and a strong entity profile across Wikipedia, Wikidata and authoritative directories. Both matter, but AEO is where the next decade of organic discovery is moving.
AURALIS tracks visibility across the four AI assistants that drive the majority of consumer and B2B research traffic: OpenAI ChatGPT, Google Gemini, Perplexity, and Anthropic Claude. We add coverage of new assistants (e.g. Microsoft Copilot, You.com, Brave Leo) as they reach meaningful user share.
Three reasons account for ~90% of AI invisibility: (1) your Wikipedia / Wikidata / Crunchbase profile is missing or inconsistent, so the model has no entity to anchor to; (2) your website content is keyword-stuffed instead of direct-answer formatted; (3) you have very few third-party citations on Tier-1 publications. AURALIS audits all three in your free AuraScore check.
AuraScore is a free AI visibility check that scores your brand 0-100 based on how often the four major AI assistants mention you for a chosen set of prompts. It includes a head-to-head comparison with up to two competitors. Yes, it's completely free, no credit card, no time limit, no email-gating for the first check. Run it at auralis.buzz/aurascore.